About Corteo
Corteo, which means “cortege” in Italian, is a joyous procession, a festive parade imagined by a clown. The show brings together the passion of the actor with the grace and power of the acrobat to plunge the audience into a theatrical world of fun, comedy and spontaneity situated in a mysterious space between heaven and earth.
The clown pictures his own funeral taking place in a carnival atmosphere, watched over by quietly caring angels. Juxtaposing the large with the small, the ridiculous with the tragic and the magic of perfection with the charm of imperfection, the show highlights the strength and fragility of the clown, as well as his wisdom and kindness, to illustrate the portion of humanity that is within each of us. The music, by turns lyrical and playful, carries Corteo through a timeless celebration in which illusion teases reality.
Mauro the Dreamer Clown is the central character of the story, the one who is being honoured by this fantastic funeral … but could it all be a dream? With a former member of the troupe surrounding him, he dons his costume to perform onstage one last time.
The Subtle Humour
The curtain draws to the sound of bagpipes, a patch of green light appears, suggesting a golf course scene. The Giant Clown walks on stage, intent on giving it his best shot!
The success of the golf video is a combination of several attributes that constitute the very essence of Cirque du Soleil. In addition to skillful direction and detailed costumes, a unique touch of humor from the clowns and acrobats of Cirque du Soleil brings the video to life. Their comedic timing and playful antics not only complement the physical prowess displayed but also establish a connection with the audience, creating an unforgettable viewing experience.
The editing of the video from this Corteo scene also plays a significant role in the success of this publication. The sequence of shots is well-crafted to draw the viewer's attention to the right character at the right moment. In essence, the success of Corteo’s golf video is an amalgamation of creativity, humor, and technical precision, reflecting the multidimensional brilliance inherent in Cirque du Soleil's artistic endeavors.
The Goal
Cirque du Soleil's primary social goal is to extend entertainment beyond the stage, creating an immersive experience for our audiences. Over the past year, Instagram has emerged as a key platform for us, experiencing significant growth. Notably, a substantial portion of our followers hails from the vibrant circus arts community.
Whether individuals have witnessed our shows and wish to relive memorable skits or are encountering our content for the first time, the response has been universally delightful. The unique blend of captivating performances and a touch of humor ensures that our audience, regardless of familiarity with our shows, cannot help but laugh.
Content & Results
The mesmerizing content series garnered 30.8M Reach, 8.4M Views, 200K Engagements across Social Media channels (Instagram, Facebook, YouTube).
About Cirque du Soleil Entertainment Group
Cirque du Soleil Entertainment Group is a world leader in live entertainment. In addition to producing world-renowned circus arts shows, the Company brings its creative approach to a large variety of entertainment forms, such as multimedia productions, immersive experiences, and special events. Going beyond its various creations, Cirque du Soleil Entertainment Group aims to positively impact people, communities and the planet with its most important tools: creativity and art. Since its creation in 1984, more than 400 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs more than 4000 employees, including 1200 artists from 80 different nationalities. For more information about Cirque du Soleil Entertainment Group, please visit https://www.cirquedusoleil.com/.